Gritt & Borris
In 2015, when a Danish couple was looking to reflect their mutual pursuit for a greener fashion industry to the outside world, Gritt & Borris was born. The slow fashion brand takes you straight to Destination Dreamland with its versatile garments inspired by the richness of nature. By putting ecological well-being at the very forefront, Gritt & Borris strives to minimise the effect the global fashion industry has on our precious planet — thus, they boycott mindless consumption with keeping production in firm correlation with demand. Yet, carefully curated collections are equally a driving force. Their latest collection 17.1 entails a meaningful narrative inspired by the nostalgic feeling of gardening: they closely reveal how plants change throughout seasons and cope organically with changes in weather. Gritt & Borris combine high-end Scandinavian design and a transparent production concept to enlighten their consumers about how fashion is created and how it can be done in a responsible way without harming our planet, our animals and ourselves. With a ‘‘buy less, choose well’’ mindset, the brand strives to inspire consumers toward a more sustainable wardrobe. Because together we can make a difference.
Category
KøbenhavnGritt & Borris
In 2015, when a Danish couple was looking to reflect their mutual pursuit for a greener fashion industry to the outside world, Gritt & Borris was born. The slow fashion brand takes you straight to Destination Dreamland with its versatile garments inspired by the richness of nature. By putting ecological well-being at the very forefront, Gritt & Borris strives to minimise the effect the global fashion industry has on our precious planet — thus, they boycott mindless consumption with keeping production in firm correlation with demand. Yet, carefully curated collections are equally a driving force. Their latest collection 17.1 entails a meaningful narrative inspired by the nostalgic feeling of gardening: they closely reveal how plants change throughout seasons and cope organically with changes in weather. Gritt & Borris combine high-end Scandinavian design and a transparent production concept to enlighten their consumers about how fashion is created and how it can be done in a responsible way without harming our planet, our animals and ourselves. With a ‘‘buy less, choose well’’ mindset, the brand strives to inspire consumers toward a more sustainable wardrobe. Because together we can make a difference.