DRINKING HELPS. THE STORY OF LEMONAID AND CHARITEA
“Drinking helps” is the simple concept behind Lemonaid and ChariTea, which together form one of the most exciting developments on the European beverage market. As well as providing refreshment with high-quality organic soft drinks and freshly brewed iced tea, each sip contributes to making the world a little better. Every bottle sold finances social projects that are supported through our own Foundation, in the regions where the raw ingredients are grown.
An idea that started out in a small shared flat now helps people all over the world. In 2009, three friends – Jakob Berndt, Paul Bethke and Felix Langguth – came up with their company’s recipe for success in the kitchen of their Hamburg apartment.
The founders juiced limes, brewed tea, crushed sugar, invited friends over and clinked glasses, all with a greater vision in mind, “to incite and shape the process of social change”.
The team developed their products according to a very simple principle: the drinks must be exactly as if they were homemade. Totally free from preservatives, artificial sweeteners and flavorings. Not only are all ingredients up to 100% organically grown, but they are also fairly traded from social sustainable small-scale farming cooperatives, where there is no child labor, exploitation or risk of poverty. Every bottle makes a difference.