MARKETING AND PROMOTION
We put a large effort into attracting a lot of design interested guests to the markets, but we can all get much more out of it, if you join us in spreading the message. When you do so, together we can get the knowledge of all you talented designers and entrepreneurs spread much further out in the world. Use it as an opportunity to activate your own communication channels and create awareness of both your brand and the market. The more guests we can attract together, the larger success you will have!
We expect that you participate actively in the promotion and will make at least one post (not story) on Facebook or Instagram no later than thursday before the market. If you do not participate actively we will invoice you DKK 400 (excl. VAT) for us to use on extra online promotion.
Below we have listed additional ideas for how you can help get the word out at promote your own brand.
INVITE YOUR FRIENDS AND FAMILY //
Your mother probably already owns your design, but maybe she’ll buy something from your neighbour at the market. And likewise, maybe your neighbour’s friend will buy something from you. If only you invite 10 guests, and all the other designers do the same, we quickly add 100s more guests! In order words: make sure your friend, colleague, mother-in-law and old aunt Kitty are all invited.
USE FACEBOOK //
We recommend that you invite your friends to our Facebook event.We see a clear connection between the number of people interested in the event and the number of people who turn up. We also recommend, that you share your participation on your own Facebook channels and interact with us on Facebook, as this increases the online visibility. When you share your participation in the event you also increase the likelihood that guests are interested in visiting your booth at the market.
You will find the Facebook-event here.
USE INSTAGRAM //
In the same way as for Facebook, we recommend you use your Instagram profile to promote your participation. If you do, please remember to tag us with the hashtag #FINDERSKEEPERSDK – then we can also tag you. You can find us on Instagram as @finderskeepersdk with now more than 30.000 followers. We of course hope you’re one of them.
TIPS ARE THANKFULLY RECEIVED //
We put a lot of work in attracting a large number of passionate design lovers – both consumers and professionals. We do this by activating our own communication channels in the form of Facebook, Instagram, newsletter and website. We create visibility in the city, we work to secure press coverage, and we send out invitations to shops, webs hops and trade professionals. If you have knowledge of press, shops or other people you think should have a special invitation, or if you know media, bloggers or others who could be interested in writing about the event, or if you have any other ideas for marketing and promotion of the event, then please send us your tip at firstname.lastname@example.org!
GET EXTRA PROMOTION //
We strive to ensure that all exhibitors are promoted on our website as a participating design brand. The prerequisite for this is that you have sent us photo material in the correct format and quality.
If you are interested in being promoted on our other communication channels Facebook/Instagram/newsletter, we can offer different packages depending on your needs. Contact us at email@example.com to hear more.
GET EXPOSURE AS A COMPETITION SPONSOR //
Would you like the guests of the marked the possibility to participate in a
competition to win one of your products? As a sponsor you will be promoted on our social media and get valuable exposure which can help boost the traffic to your booth and increase the knowledge of your brand in general. Some of the sponsored products will be used for online competitions on Facebook or Instagram, others for a competition at the market itself, which is also posted on Facebook.
If you’re interested in sponsoring one or more of your products, then send us an email marked “Sponsorat” to firstname.lastname@example.org with the following attached:
- A beautiful product photo in high quality
- Your company logo on a transparent background
- The name of the product, if relevanT
- The recommended retail prices, for us to know the value of the prize (minimum 250 DKK)
If you product is chosen, you will be contacted with further information about what to do.
DEADLINE FOR SPONSORSHIPS IS 29.10.2018.