True Gum
Tanken om at producere et helt naturligt tyggegummi blev født under et middagsfest, da Peter tilbød Morten et tyggegummi. De var begge regelmæssige ‘chewers’ og tygger tyggegummi flere gange om dagen, men det ramte dem, at ingen af dem faktisk vidste, hvad der var inde i et tyggegummi. Det grønne neonfarvede tyggegummi var pludselig en skarp kontrast til det sunde organiske måltid, de netop havde tilberedt og spist, så de besluttede sig for at undersøge det. Efter nogle få hurtige søgninger på deres telefoner fandt de ud af, at konventionel gummi er lavet med en syntetisk gummibase, som indeholder mange af de samme ingredienser, der findes i plastflasker, lim og gummihjul. Ikke ligefrem noget, de ønskede at tygge på. Overrasket af deres opdagelse, men ikke villige til at opgive deres tyggegumvaner, besluttede de sig for at lave deres egne. Mere end et år senere, og efter utallige timer og mislykkede forsøg i hjemmekøkkenet, blev opskrifterne endelig perfektioneret og True blev en realitet.
ENGLISH //
The idea to produce an all-natural chewing gum was born during a dinner party when Peter offered Morten a chewing gum. They were both regular ‘chewers’ and chewed gum several times a day, but it struck them that none of them actually knew what was inside a chewing gum. The greenish neon colored chewing gum was suddenly quite a stark contrast to the healthy organic meal they had just prepared and eaten, so they decided to investigate. After a few quick searches on their phones, they found out that conventional gum is made with a synthetic rubber base, which contains many of the same ingredients found in plastic bottles, glue and rubber tires. Not exactly something they wanted to keep chewing on. Surprised by their discovery, but not willing to give up on their chewing gum habits, they decided to make their own. More than a year later, and after countless of hours and failed attempts in the home kitchen, the recipes were finally perfected and True became a reality.